Investigating Factors Affecting the Quality of Local Cultural Spaces Applying the AHP Technique

Due to audiences’ diversity, local cultural spaces have the highest share in residents’ mass life. Therefore, these spaces are the necessary environment for social relations and face-to-face communication of residents of urban area. If these are well qualified, welfare would be promoted. This study aims at identifying and evaluating factor influencing quality of local cultural spaces and aims to recognize and prioritize the factor using AHP analytical hierarchical process so as to promote them. This applied study has a descriptive-analytical basis with a population of 75 experts in urban planning and cultural matters and academic staff used as participants. First, the quality criteria of cultural space was determined based on the 4 main criteria and 26 sub-criteria in a hierarchical tree. Then experts were asked to score the major and minor criteria and specify their priorities based on paired comparisons. Applying the Expert Choice which implements the AHP, the weights of each criterion and sub-criterion were estimated respectively. Finally, according to the study’s aim, priorities were determined. The results obtained showed that the physical criteria, weighting 0.557, got the first priority and it was followed by social (0.162), economic (0.148) and environmental (0.133) criteria which got the second to the fourth rank. The sub-criteria affecting the "quality of cultural spaces" of the physical structure included safety, human scale and availability.